Our mission and what we do

We help professionals and organisations create better workplaces through structured workplace strategy, practical learning and evidence-based tools. Our focus is on making workplace development easier to understand, easier to apply and easier to anchor in real organisational needs.

Through our courses and workplace insight tools, we support people who are planning, leading or advising on workplace change. This includes everything from workplace analysis and strategic direction to implementation, follow-up and behavioural change. Our aim is to give you practical support that helps you make better-informed decisions about space, work patterns and the future workplace.

Evidence-based approach - Our courses and tools are grounded in research, structured methods and practical workplace experience.

Built for real workplace change - We support consultants and in-house teams who need clear methods, stronger evidence and practical guidance.

From insight to action - Our focus is to help you turn workplace analysis and strategy into decisions, implementation and long-term development.

How we developed

WorkplaceStrategist.eu was created to make high-quality workplace strategy knowledge more accessible. The platform has grown out of years of practical work in workplace development, where the need for clearer methods, stronger evidence and better support for change became increasingly clear.

What began in consultancy and real workplace projects has gradually developed into a broader learning and insight platform. Today, we bring together courses, frameworks and tools that help workplace professionals move from assumptions to better foundations for decision-making. In that way, the platform is designed not only to share knowledge, but to help turn workplace strategy into practical action.

Stockholm, Sweden

About Aram Seddigh

Aram Seddigh is a workplace strategist, licensed psychologist, economist and researcher with a PhD in Work and Organisational Psychology. His work focuses on how office environments, ways of working and organisational conditions influence people’s performance, health and experience at work.

Alongside his academic background, Aram has extensive practical experience of helping organisations develop workplaces that better support both business needs and employee needs. He is also the creator of the Workplace Adequacy™ Framework, which forms an important foundation for both our courses and our workplace insight tools.

This combination of research, methodology and hands-on workplace development is central to how our courses and tools are designed. The aim is not only to provide theory, but to offer practical support that helps professionals analyse needs, create stronger workplace strategies and lead change with greater confidence.

Trusted by leading brands

Five principles for future-ready workplaces

There are many opinions about offices and ways of working. The Workplace Adequacy™ framework brings together five principles that help you make decisions that stand up over time — whether you’re developing a traditional workplace, a hybrid office or activity-based working.

Right-sizing

Sizing the workplace based on how it is actually used helps reduce both overcrowding and empty space. When it’s easy to find the right environment for the right activity, everyday work runs more smoothly. A better-aligned set-up can also support clearer decisions about space and cost.

Diversify

Different tasks require different environments. By combining multiple types of spaces — for focus work, meetings, collaboration and informal work — the office is more likely to be used as intended. The aim is a mix that reflects employees’ needs and the organisation’s ways of working.

Facilitate collaboration

Collaboration rarely happens on its own. The workplace needs to support it through the right spaces, clear structures and simple ways to coordinate. The physical environment can create the conditions, while guidelines and habits help collaboration work in practice.

Increase usability

People often choose what is easiest. When key spaces are easy to find, understand and use, the workplace is more likely to support desired behaviours. Small barriers in flows, access or clarity can otherwise prevent well-designed spaces from being used.

Insight through participation

Participation creates both stronger decision-making foundations and better buy-in. By involving the right people at the right level, you gain insights into needs and ways of working — while more people understand the direction and can help the change work in everyday practice.

Get in touch!

Do you have any questions or would you like to get in touch? Fill in the form and we’ll get back to you as soon as we can.

+46739793663

Thank you! Your form has been submitted.

Couldn’t send. Something went wrong. Please check your details and try again.